People want a web site for a number of reasons:

• To share information about products, services, ideas or opinions
• To persuade others
• To provide information
• To gather information
• To communicate with others

Who will use your site?

Before designing and building your site you need a clear idea of who will visit your site, what they want from it and what impression you want to leave them with

You need to do the following:

• Describe in detail who you or the people you are designing the site for are
• What impression they want to leave on their site visitors
• What they are offering to their visitors
• Who their competitors are
• How and what information they want to collect from visitors
• What other organisations you would want to provide links to your site
• What other sites you might provide links for on your site
• List your potential visitors, identifying why they might visit your site and how you want them to respond

Create a table that outlines the above information so the web designer can include all the features needed and design an overall structure for the site